AdWords Automated Rules Helping PPC Managers Work Smarter
3rd party automation software has always been available. The practicality of the 3rd party software has been hindered by extensive setup processes needed for the software to access AdWords along with...
View ArticleLanding Pages & Pay-Per-Click
If you are still directing Pay-Per-Click traffic to your full website, your conversion rate may be suffering. With the introduction of streamlined, un-cluttered webpages with clear call to actions...
View ArticleThe Importance of Internet Marketing to Any Business
Whether your business is an actual physical store or online, marketing on the internet is vastly important. There are a variety of methods available to you when you decide to promote yourself online....
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The Benefits of Investing in Your Business' Revenue
An effective internet campaign does not grow over night. There are many factors at play and each needs careful cultivation. Like most things worth having, a successful online campaign takes time, money...
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How Search Engine Optimization Promotes Your Business
In terms of internet marketing, search engine optimization (SEO) can be one of the most lucrative forms of advertising. It is also one of the most difficult to master. While Pay-Per-Click campaigns...
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Google AdWords Management Makes Your PPC Campaign Successful!
A sponsored search campaign can be extremely lucrative. Effective use of Pay-Per-Click (PPC) ads is a cost-effective way to increase visibility, generate revenue and track your investment....
View ArticleHow Much of Your Business’ Future Relies On Interactive Marketing?
If you don’t make room in your advertising budget for online, interactive marketing; you’re not making the most of your budget. Your clients are online; at home, at work and on the go. It would be a...
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From Facebook Advertising to Google AdWords, an Internet Marketing Agency Can...
Your business has a website, a Facebook page and a few followers on Twitter. You have an AdWords account managed by Google and are pretty sure it brings in some new business; you’ve had a few new...
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Google’s Knowledge Graphs Help Turn Searching into Learning
Google is in the process of rolling out a new search feature entitled “Knowledge Graph,” flexing their core search engine muscle and in particular, the strength of their knowledge base in every...
View ArticleThe Top Benefits of Hiring a Professional PPC Management Company
Pay per click advertising offers many benefits for your business, and there are some very good reasons you should work with a professional PPC management company. These are some of the top advantages...
View ArticleWhat’s the Difference Between an Internet Marketing Agency and a SEO...
People often use the two terms interchangeably – and with good reason. In most cases, there is very little difference between an Internet marketing agency and an SEO marketing firm. They both focus on...
View ArticleThree Ways Effective Internet advertising Can Improve Your Search Engine Results
If you have a website, you know the importance of your search engine ranking to your business goals. A high position in the search engine results pages has a direct effect on how much attention,...
View ArticleInternet Advertising and Web Design Firm in the Portland Area
Portland is sometimes referred to as Silicon Forest because of the presence of numerous high-tech companies in the downtown area. It is a unique city with a highly skilled workforce, a growing...
View ArticleAttention: AdWords Setting Updates
Once you’ve found your target audience, you need to make sure your company’s ads are being seen by them. Seems simple, right? Not always. Using Google AdWords is like a science, and using trial and...
View ArticleA/B Testing for PPC
A/B testing has nothing to do with blood types! It involves exposing the public to two versions of something, A and B, and tracking click or conversion rates to judge which one is more successful. A/B...
View Article5 Most Expensive AdWords Keywords
Google AdWords can offer a smart solution for driving traffic to your company’s website. If you’ve researched potential keywords for your pay-per-click (PPC) ad campaigns, however, you’ve likely...
View ArticleCan Surveys Nab More Customers?
Engagement is key to gaining and retaining customers, and surveys may play a role in boosting engagement even though your primary objective with surveys might be to perform market research. Learn a bit...
View ArticleSeasonal Keywords: Worth It?
You put a lot of work into your content strategy so you can optimize engagement and boost search engine rankings. But are you making the most of seasonal keywords in your content? What are seasonal...
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Ultimate PPC Beginners Guide
When it comes to digital marketing there are various strategies that can be employed to generate leads and cultivate those leads to turn them into actual paying customers or clients. Pay per click...
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Google Adwords Parallel Tracking: Everything You Need to Know
The latest of Google’s initiatives to improve loading time for landing pages is parallel tracking. It’s currently an opt-in service but the search engine titan is going to be making it a requirement...
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