An effective internet campaign does not grow over night. There are many factors at play and each needs careful cultivation. Like most things worth having, a successful online campaign takes time, money and a little patience. Both Pay-Per-Click (PPC) and organic SEO show a greater ROI as time goes by, but for different reasons.
How Does PPC Work?
Successful PPC campaigns require a good bit of research to really pay off. When bidding on a given keyword related to your business, an experienced PPC manager will analyze the keywords which are producing the most traffic to your site. Through careful tracking, they will be able to hone in on which words are producing the best leads and expand on them. It’s equally important to filter out the keywords that do not directly pertain to your product or service, but are drawing traffic to your site nonetheless; those terms are called “negative keywords”. The right PPC management team will allocate your investment with these factors in mind. Simply put, your business’s correctly managed PPC ads will gradually cost you less per click while increasing your conversion rate.
What Makes a Good SEO Campaign?
Achieving success with an organic SEO approach is also a gradual process. An experienced SEO source will first work to optimize your web site. Following research to define what keywords apply best, your site will be retooled for easy indexing by major search engines. It’s important to create excellent landing pages relative to the product or service particular to that page. Once your site is ready to go, it will be promoted across the web through niche advertising, link-building and other proven methods of search engine optimization. As these changes take place and search engines such as Google begin to recognize the relevance and validity of your business’s site, your position on the search engine results page (SERP) will begin to improve.
A significant online presence has the potential to grow your business exponentially, but like Rome, that presence cannot be built in a day. Once your company is highly listed on the SERP and you’ve developed the right PPC campaign, you’ll need a continuing relationship with your implementation team to maintain it. Call us today get started today!