In terms of internet marketing, search engine optimization (SEO) can be one of the most lucrative forms of advertising. It is also one of the most difficult to master. While Pay-Per-Click campaigns tend to have a faster turnaround on your investment and are easier to track, you are paying for each user who clicks your ad and arrives at your site. SEO promotes your business in the organic listings and the traffic it attracts is at no cost to you. There are many things you can do to improve your company’s position on the search engine results page (SERP) and good SEO generally involves touching on all of them.
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From an organic standpoint, it’s important that you create a quality site to begin with. Major search engines like Google are constantly tweaking their algorithms to weed out sites with copied or weak content. Sites which lack usable information and are flush with links are called “thin affiliate” sites and Google works hard to eliminate these types of sites from the SERP.
Once you have created a user-friendly site with original content, you can begin to build relevance for your website in the eyes of major search engines. One way to do this is through link-building. When you are able to create links to your site on other well-ranked, reputable websites, it tells search engines that your site is current and useful. Listing your company’s website on major directories is another way to help promote your business online. While many directories allow you to list your business for free, the ones that require payment are often held in higher regard by Google and other search engines. These paid directories tend to be more discriminating and Google takes that into account when calculating a website’s position on the SERP.
These are just a few of the things you can do behind the scenes to help push your site up on the results page. While good SEO can do a lot for the visibility of your company’s website, there is no substitution for maintaining a quality site. When you work with an acclaimed internet marketing agency like Exults, you can be sure that your site will stay current, helpful and most importantly, visible!
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