Whether your business is an actual physical store or online, marketing on the internet is vastly important. There are a variety of methods available to you when you decide to promote yourself online. Some traditional marketing techniques have crossed over to the web, but they are generally more costly and less effective. These strategies focus on popup ads and interruption marketing; both of which run the risk of annoying the person you’re trying to impress.
In lieu of flashy, traditional popup ads, pay-per-click (PPC) advertising allows you to get your company name noticed and gives you the opportunity to easily track your visitors. You have the ability to place your ad on specific pages where it is likely to generate user interest. That way, your company is highly visible to your target audience.
Another terrific way of getting your brand out there is through email marketing. By creating a spot on your website which allows customers to opt-in to your email circulars, you are tapping into an audience that you already know is interested in receiving information about your product or service. Email is an excellent way to let customers know when you have new inventory or are running a special sale or promotion. It can also be a great way to gather feedback from existing customers to improve your site or even your company!
PPC and email marketing are quite effective; they both generate business. However, the most proficient way to make a name for your brand online is through well-orchestrated SEO. SEO lets major search engines know that your site is legit and relevant; relevant and legitimate websites are awarded higher positions in search results. A higher position in search results increases your company’s visibility ten-fold. In addition to attracting a larger volume of web traffic, a highly ranked site tells users that you are a credible source of information and increases the likelihood that content on your site will be used as a resource for comparing similar products or services.
Regardless of the nature of your business, a significant internet presence is imperative. The web has become the primary resource for finding a quality provider of a specific good or service. Without an easily accessible, user-friendly site, you are missing out on a bevy of potential customers. Don’t give your competitors greater visibility simply because you don’t think there is an internet market for your brand! Call us today and see what we can do to get you noticed online!
