3rd party automation software has always been available. The practicality of the 3rd party software has been hindered by extensive setup processes needed for the software to access AdWords along with licensing fees. Now AdWords is offering these tools within there platform.
Adword has given advertisers new account management tools. Automated rules are available for Campaigns, Ad Groups, Keywords, Ads. Multiple criteria can be used when defining a rule. Automation rules can be applied for individual campaigns. Rules can run daily, weekly monthly at a specific hour. Maximums can bet set for budgets and keyword bid rules.
Campaign level
Change Budget When
Automated rules raise and lower campaigns budgets by percentages or dollar amounts. Using date requirement budget can be adjusted to seasonality or any industry specific trends.
Available Requirements:
Date and Time
Cost
Average CPC
Average CPM
CTR
Average. Position
Clicks
Impressions
Invalid Clicks
Invalid Click Rate
Relative CTR
Campaign Name (Text match)
Campaign (Select from current campaigns)
Status
Budget
Keyword level
Change Keyword Bid When
Automate keyword max CPC bid management lowers bids by percentage or dollar amounts, based on CTR or conversion rates. Managing keyword max CPC bids on performance is at the core of PPC management. Automated rules will save time over manual adjusting bids with tools as AdWords editor and Excel.
Available Requirements:
Cost
Average CPC
Average CPM
CTR
Average. Position
Clicks
Impressions
Ad Group (Select from current Ad Groups)
Campaign (Select from current campaigns)
Max CPC
Destination URL
Keyword Text
Status
Quality Score
Match Type
Ad Level
Pause/Enable Ads When
Enable and Pause ads for time sensitive ad text. Schedule ads to run only during times offer is valid.
Available Requirements:
Cost
Average CPC
Average CPM
CTR
Average. Position
Clicks
Impressions
Ad Text
Display URL
Destination URL
Approval Status
Ad Group (Select from current Ad Groups)
Campaign (Select from current campaigns)
Ad Type