If you don’t make room in your advertising budget for online, interactive marketing; you’re not making the most of your budget. Your clients are online; at home, at work and on the go. It would be a mistake to ignore this fact and keep allocating marketing funds the way you always have. While using half of your marketing budget for online ads may seem exorbitant to you; you must realize that the number of companies using this new medium to generate buzz for their products is growing exponentially. Consumers are turning to online resources for everything from the best deals on a new air conditioning unit to consumer reviews of the new Chinese restaurant up the street. If you’re not expanding your online presence, you’d better hope that your competitors aren’t either.
Still don’t think you need to allocate a bigger online ad budget? Forrester is predicting that by 2016, advertisers will be spending near $77 billion on services like display ads, search engine optimization, social media as well as mobile and email marketing. This figure represents 26% of all advertising revenue; more than was spent on television ads in 2011! The benefits of interacting with your clientele are limitless. Social networks like Facebook and Twitter often serve as one giant substitution for focus groups. It’s your opportunity to get real time feedback on new products or services being introduced by your company; you can give special deals and offers a trial run and track which bring in the most new business.
A diminished online presence for your business hurts your revenue in more ways than one. Companies who pay little attention to their internet marketing are likely not promoting themselves in the mobile market either. It is vital that your business be represented in the different areas of mobile search, including numerous local directories if you want to be found by potential new customers in your area. The mobile online platform is experiencing growth more rapidly than any other internet faction; with a 38% compound annual growth rate (CAGR), funds spent on mobile advertising are expected to leap to $8.2 billion by 2016. According to the US Interactive Marketing Forecast, Intercontinental Hotels is planning to expand its mobile ad budget significantly after seeing a 1,000% increase in room-bookings from a mobile device during the first five months of 2011.
The effective marketing of your business requires visibility across all available online platforms. Mobile, Search, Pay-Per-Click, SEO and social media are all areas germane to the effective promotion of any brand. Due to the ever-evolving state of the internet, an online campaign needs to be flexible and applicable to emerging trends. Without a knowledgeable implementation team, you may find yourself spending valuable time and money laboring over a strategy that is no longer relevant. An internet marketing agency will be able to save you that time and effort. In the hands of an experienced agency, your online campaign will be tooled to appeal to your target market. An agency will have the expertise necessary to channel your marketing funds wisely; in a way that will provide the most cost-effective return on your investment.
When selecting an internet marketing agency, it’s important to remember that not all agencies are created equal. Many seemingly reputable marketing firms do not have the skills to back up their promises and will lock you into a contract despite delivering minimal results. The team at Exults understands the frustration associated with this level of service and prides itself on bringing transparency and accountability to the online marketplace. Exults’ proprietary reporting system provides you with a window into every aspect of your online promotion; you are able to make requests through this system and it is accessible from any location, day or night. The success of your PPC campaign is easily tracked via a user-friendly data report driven system which allows you to filter different components at your discretion. The reporting system keeps you current with the progress of your campaign; no one knows your business better than you do and your input is extremely valuable!
Society’s progression to an online world is undeniable. Companies who are unwilling to adapt will be left behind. Your business deserves a partnership with an internet marketing agency who works as hard as you do. Call the team at Exults and get your business noticed today!