People often use the two terms interchangeably – and with good reason. In most cases, there is very little difference between an Internet marketing agency and an SEO marketing firm. They both focus on the same basic result: making sure that people online find your company when they search for the products or services you provide, and use many of the same tools to reach that goal. And while some may see it differently, in fact, most of the time, there’s so much of an overlap in services between an Internet marketing agency and an SEO marketing firm that they essentially mean the same thing. More to the point, though, SEO marketing is a subset of Internet marketing, so it’s not at all unusual to find the two intertwined.
Services Offered by an Internet Marketing Agency
A full service Internet marketing agency will nearly always offer search engine optimization services in addition to a broader field of advertising types. The services offered may include PPC (pay per click) campaign management, display ad placement, link building campaigns, email marketing campaigns, content provision, website design and social media marketing. An SEO marketing firm may offer many – if not all – of the same services, though the focus tends to be more on optimizing website content and building incoming links.
Why You Need a Comprehensive Strategy
But no matter what your Internet marketing firm calls itself, there’s one thing that holds true across the board. It’s important that they offer a broad range of Internet marketing services rather than narrowly focusing on one or two areas. Here’s why:
- The most effective marketing campaigns are coordinated across multiple channels, including display advertising, social media platforms, email marketing and even, if you have the capability, offline advertising. Even your organic, on-page SEO should change to reflect your marketing strategy.
- It’s far easier to coordinate multiple channels when you’re dealing with one Internet marketing agency. If you’re working with a separate SEO marketing firm, you’ll end up having to play go-between when you should be focused on running your business.
- Everyone’s working toward the same objectives with the same end goal. That makes it easier to keep everything together and heading in the right direction.
Whether you work with a company that calls itself an Internet marketing agency or an SEO marketing firm, you’ll get the same essential services. Take the time to contact us and discuss our services and learn if there are other tools you could be using, but aren’t.