Attention: AdWords Setting Updates
Once you’ve found your target audience, you need to make sure your company’s ads are being seen by them. Seems simple, right? Not always. Using Google AdWords is like a science, and using trial and...
View ArticleA/B Testing for PPC
A/B testing has nothing to do with blood types! It involves exposing the public to two versions of something, A and B, and tracking click or conversion rates to judge which one is more successful. A/B...
View Article5 Most Expensive AdWords Keywords
Google AdWords can offer a smart solution for driving traffic to your company’s website. If you’ve researched potential keywords for your pay-per-click (PPC) ad campaigns, however, you’ve likely...
View ArticleCan Surveys Nab More Customers?
Engagement is key to gaining and retaining customers, and surveys may play a role in boosting engagement even though your primary objective with surveys might be to perform market research. Learn a bit...
View ArticleSeasonal Keywords: Worth It?
You put a lot of work into your content strategy so you can optimize engagement and boost search engine rankings. But are you making the most of seasonal keywords in your content? What are seasonal...
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Ultimate PPC Beginners Guide
When it comes to digital marketing there are various strategies that can be employed to generate leads and cultivate those leads to turn them into actual paying customers or clients. Pay per click...
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Google Adwords Parallel Tracking: Everything You Need to Know
The latest of Google’s initiatives to improve loading time for landing pages is parallel tracking. It’s currently an opt-in service but the search engine titan is going to be making it a requirement...
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The Importance of Optimizing Your Landing Pages for PPC Campaigns
Once you’ve got your website SEO optimized, the next step to start really driving traffic to it. But, how do you do that? Ads are a great way to send targeted traffic to your website, but if you’re not...
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Top 5 PPC Trends to Watch Out for in 2023
Curious about the newest PPC trends? Google reported $33.74 billion in the third quarter of 2018 in ad revenue. Facebook reported $13.54 billion in that same quarter for ad revenue. This is...
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Ring in the New Year: What Your New Digital Marketing Strategy Needs to Look...
With the average small business now spending more than $75,000 a year on digital marketing, spending is only going to go up. If you’re not constantly updating your digital marketing strategy, you’re...
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